My argument essay explored the new world of online gossip. A website by the name of Juicy Campus was recently created and allows any individual to anonymously post scandalous gossip and blog topics about others. In my essay my main focus is centered around how this website oversteps the first amendment. I establish that I think freedom of speech is a very important quality to have in our government system but I think boundaries should be establish. All the post on the website are completely anonymous and I think undoubtedly more people would have respect for the site if a face was placed behind the post. This would create less lies and present the site with the opportunity of giving students a mature way to exercise their use of freedom of speech appropriately; instead of immaturely trash talking on a website.
In my essay my target audience is clearly college students, because the site itself is geared towards them. Juicy Campus is only available for college university’s which means that majority of the websites users are college individuals. I also think that the people who use the website of Juicy Campus frequently obviously love the gossip that the site has to offer. Therefore in my plan to make an appealing ad to my audience I am going to use Facebook.
Since Juicy Campus is still a young website, creating an advertisement such as a billboard or a magazine would only leave people confused. Not to mention, when I first wrote this essay the site let alone was completely foreign to majority of my classmates. Therefore I want to take the online advertisement approach. Facebook is another popular website not only for college students but for everyone. Parents, middle school, high school and most importantly college student acess this website everyday. Facebook is hidden with gossip and scandal, therefore the I assume the users of Juicy Campus would also be attracted to using Facebook on a regular basis. I would place my ad on the right hand corner of the Facebook page. Normally this is where all the advertisements go. My audience once again would be for the younger generations. And I would be trying to promote the fairness and importance of the first Amendment. Reaching out to all the college students asking them to try and make a difference in their community. I would probably have the option of a survey that they could take. My survey results would allow me to have something to email to the Juicy Campus producers, showing them what the majority of us think about their website. In my advertisement I would try and use the similar color schemes as Juicy Campus’ website. Lime Green and Blue.
I would try and make my ad quick to catch the eye and very appealing to ALL age levels, even though im mainly reaching out to the college crowd. Because in the end, everyone has the right to place their voice and our first Amendment is not only important to college students, but its important to all.
